31. 12. 2009

10 nejčtenějších článků v roce 2009


Za fotografii děkuji The U.S. Army

Na konci roku 2009 definitivně končí jedno období mého profesního života. Čeká mě jiná práce. O všech změnách připravuji stručný článek (vyjde po Novém roce).

Všem čtenářů přeji zdraví a štěstí, moc si vás vážím…

Zde je žebříček deseti nejčtenějších článků tohoto blogu v roce 2009 (podle Google Analytics):

  1. Jak vydat knihu – Lulu, Blurb, CreateSpace, CafePress, WeBook, Xlibris a Librix
  2. Web 2.0: Spektrum rozhovorů v sociálních sítích
  3. Kruh marketingových neštěstí
  4. Všichni zákazníci jsou chytřejší než vy
  5. Proč Apple a Google vyhrává a vaše firma ne
  6. Co je networking? Učím se marketing od sicilské mafie
  7. Co je to Twitter? (Twitter 1. díl)
  8. Jak říci svému expertovi, že vůbec není odborníkem na sociální média
  9. Personal Branding: Proč nemůžete vyniknout jako specialista na sociální média
  10. Ať zvon zní Vaší touhou…
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Za fotografii děkuji The U.S. Army

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18. 12. 2009

An Excerpt from Seth Godin's New Book "Linchpin"

The system we grew up with is a mess. It’s falling apart at the
seams and a lot of people are in pain because the things we thought
would work, don’t. Every day I meet people who have so much to
give but have been bullied enough or frightened enough to hold it
back. They’ve become victims, pawns in a senseless system that uses
them up and undervalues them.
This is a personal manifesto, a plea from me to you. Right now,
I’m not focused on the external, on the tactics organizations use to
make great products or spread important ideas. This book is
different. It’s about a choice and it’s about your life. This choice
doesn’t require you to quit your job, though it challenges you to
rethink how you do your job.
It’s time to stop complying with the system and draw your own
Stop settling for what’s good enough and start creating art that
matters. Stop asking what’s in it for you and start giving gifts that
change people. Then, and only then, will you have achieved your
For hundreds of years, the population has been seduced,
scammed and brainwashed into fitting in, following instructions
and exchanging a day’s work for a day’s pay. That era has come to an
end, and just in time.
You have brilliance in you, your contribution is valuable, and the
art you create is precious. Only you can do it, and you must. I’m
hoping you’ll stand up and choose to make a difference.

If a genius is someone with exceptional abilities and the insight
to find the nonobvious solution to a problem, you don’t need to win
a Nobel Prize to be one. A genius looks at something that others are
stuck on and gets the world unstuck.
So, the question is: Have you ever done that?
Have you ever found a shortcut that others couldn’t find?
Solved a problem that confounded your family?
Seen a way to make something work that wasn’t working before?
Made a personal connection with someone who was out of reach
to everyone else?
Even once?
No one is a genius all the time. Einstein had trouble finding his
house when he walked home from work every day. But all of us are
geniuses sometimes.
The tragedy is that society (your school, your boss, your
government, your family) keeps drumming the genius part out.
The problem is that our culture has engaged in a Faustian bargain,
in which we trade our genius and artistry for stability.
Buy Linchpin on Amazon.com: http://bit.ly/8QtPRe (an affiliate link)

Posted via email from The Vlad Hrouda Lifestream